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[00:00] Hey everyone welcome back to the channel[00:03] before we dive in make sure to like and subscribe[00:06] um so today we're going to be talking about[00:10] something that took me probably three years to figure out[00:14] so I want you guys to stick around because[00:18] I think this is going to be really useful if you're[00:22] building anything right now — but first let me[00:26] tell you about today's sponsor, NordVPN[00:31] if you're tired of ads everywhere on YouTube[00:35] use code CHANNEL at checkout for a discount[00:40] okay back to the video — so the first thing[00:43] I wanted to mention is that when I started out[00:47] I had no idea what I was doing, and I think[00:52] a lot of you can probably relate to that[00:56] so the first thing you want to do is actually[01:00] understand the problem you're solving[01:05] this is something I learned the hard way[01:09] because I spent six months on a feature nobody wanted[01:14] so how do you figure out if people want your thing[01:18] well the answer is you actually have to go talk to them[01:23] I know I know it sounds obvious[01:26] but you'd be surprised how many founders[01:30] skip this step entirely[01:34] anyway let me show you a specific example[01:38] so I was building this tool for designers[01:42] and I thought designers wanted a faster way[01:45] to export assets from Figma[01:49] turns out they actually wanted a way to[01:52] version control their Figma files[01:56] completely different problem[02:00] okay so lesson number two — once you know[02:03] what the problem is, ship the ugliest version[02:07] you can get away with. Ship ugly, ship fast[02:12] I cannot stress this enough[02:15] every week you delay is a week[02:18] you're not learning from real users[02:21] and that's the whole game — learning faster[02:25] than everyone else[00:00] Hey everyone welcome back to the channel[00:03] before we dive in make sure to like and subscribe[00:06] um so today we're going to be talking about[00:10] something that took me probably three years to figure out[00:14] so I want you guys to stick around because[00:18] I think this is going to be really useful if you're[00:22] building anything right now — but first let me[00:26] tell you about today's sponsor, NordVPN[00:31] if you're tired of ads everywhere on YouTube[00:35] use code CHANNEL at checkout for a discount[00:40] okay back to the video — so the first thing[00:43] I wanted to mention is that when I started out[00:47] I had no idea what I was doing, and I think[00:52] a lot of you can probably relate to that[00:56] so the first thing you want to do is actually[01:00] understand the problem you're solving[01:05] this is something I learned the hard way[01:09] because I spent six months on a feature nobody wanted[01:14] so how do you figure out if people want your thing[01:18] well the answer is you actually have to go talk to them[01:23] I know I know it sounds obvious[01:26] but you'd be surprised how many founders[01:30] skip this step entirely[01:34] anyway let me show you a specific example[01:38] so I was building this tool for designers[01:42] and I thought designers wanted a faster way[01:45] to export assets from Figma[01:49] turns out they actually wanted a way to[01:52] version control their Figma files[01:56] completely different problem[02:00] okay so lesson number two — once you know[02:03] what the problem is, ship the ugliest version[02:07] you can get away with. Ship ugly, ship fast[02:12] I cannot stress this enough[02:15] every week you delay is a week[02:18] you're not learning from real users[02:21] and that's the whole game — learning faster[02:25] than everyone else

What Typist gives backdistilled

TL;DR

Ship the ugly version fast. Talk to users before you build. The founder shipped the wrong thing for six months by skipping user interviews.

Key topics

Talk to users first

01:0001:42

Ship ugly, ship fast

02:07

Key moments