Alex Hormozi's Advice on Cold Calling — Summary & Key Points
GlencocoTL;DR
Alex Hormozi scaled Gym Launch to a $46.2M exit by mastering cold calling, which relies on volume negating luck and 85% delivery over words. He advises doubling inputs to copy the best rep, using game tape to escape slumps, and employing a specific competitor script to trigger curiosity.
Key Quotes
"Hey [Business Name], I'm calling about [Competitor], period. Give me a call back."
The list
The trust gap
Strangers give seconds to prove worth. You must give away the farm in under 30 seconds with big fast value to bridge the trust gap.
Volume negates luck
Copy the best rep exactly with double inputs until you master the 10,000 reps threshold, as 85% of success is delivery and tonality.
Recreate success
Watch hot streak calls on loop to emulate energy and delivery, using tools like Glenn Coco for AI scoring to escape slumps.
Belief in the product
Surround yourself with believers to cultivate belief, as you must genuinely believe in what you sell to be convincing.
The competitor script
Use the script 'Hey [Business Name], I'm calling about [Competitor], period. Give me a call back' to trigger curiosity via email or voicemail.
Prep and handoffs
Spend 5 minutes researching the prospect before the call and ensure setters provide meticulous notes for warm handoffs.
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